CopyWriting Ebooks & Books

All the millionaire direct marketers of the world have one thing in common : they have mastered the art of copywriting. Simply put copywriting is the art of writing to persuade a person to buy a product or subscribe to a viewpoint. All merchants thus make use of web copy to do selling. Affiliate marketers don’t have to do selling but rather preselling. Success would be directly propotional to how well this skill is developed .A knowledge of copywriting principles and human buying psychology is therefore a must have skill in a affiliate marketer’s arsenal.

Copywriting experts such as Michaels Fortin charge upwards $5000 per website copy. Why? Because it works! Many of their courses run into thousands of dollars.

Recommended Literature

Persuasive Online Copywriting by Bryan Eisenberg & Jeffrey Eisenberg: This is a well written book for anyone  who wants to grasp  the basics of writing for the web. The book has two parts: Persuasive Online Copywriting (around 90 pages) and Understanding Online Conversion (around 50 pages).

Confessions of a website Copywriter:: is a highly acclaimed ebook by Australia’s successful copywriter Lenny Eng . It shows you how to write proven sales copy for the Internet, from copywriting to web design and testing. Though I was skeptical about it initially, a recommendation of the book by Michael Fortin on his blog dispelled any doubts. The ebook also has testimonials by Joe Vitale , himself a renowned copywriter.

Web Copy that Sells by Maria Veloso is another good book. It has some NLP (Neuro linguistic programming ) principles that you can use in your copywriting. A good point which the book makes is that people don’t come online to read a sales pitch, they come to read information for their problems.