Aaron Wall :: Seobook

Aaron Wall is a respected Search Engine consultant and gained popularity after he clearly explained the changes in ranking after Google came up with their Florida update in November 2003. The algorithm update affected a lot of affiliate websites which were engaged in reciprocal linking schemes.

Review: Search Engines are notorious at the way they change their algorithms and their ranking criteria. If you plan to step into the affiliate marketing business, having a sound understanding of the principles behind search engine technology is a required must.

The world of search engine optimization is filled with myths, wrong information and wrong approaches to website development. The worst places to learn or get insights into seo are the forums. While learning any principle of seo always be sure of the credibility of the source. This point has been explicitly stated even in James Martell’s course. I too wasted a lot of time at the forums and was negatively affected.
Aaron’s Wall book is of the better books available in the market. You could also check other out books at Amazon, however I found all of them basic stuff I knew. Aaron’s Book gave me insight into holistic approach to seo and his regularly updated blog has been a great help.

After buying Seo book you get free life updates which I think is a very good feature, seeing the constant flux search engines are in. You can also have a one to one free 15 minute consultation with Aaron and discuss any problems you may have.

A few topics covered in the ebook are 

• A brief history of Search Engine Optimization and the Web.
• How to choose a domain name that can help you rank high for your selected keywords.
• How to design your site from a search engine perspective.
• Why is the anchor text on incoming links important.
• How good usability can help your site in rankings and conversions.
• How to write search engine-friendly copy.
• How to properly exchange links with other websites so as not to be penalized.
• How pay per click works.

After every chapter he gives links to resources which thoroughly enforces the concepts he explains.
Why I bought the Ebook ?A testimonial by Seth Godin (A very successful Internet Marketer) was enough for me to make the purchase !

Rating: Excellent for All affiliate marketers. Fair if you are an expert Seo.

Who Should Buy: If you are starting in the affiliate business this book is a good addition to your library. Since the book is updated frequently and is supported by Aaron’s blog you would have a good grounding in Seo.

Pages: 328 +
Price: $79

Website URL: SeoBook.com